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E-Business and E-Commerce Management
EBusiness and ECommerce Management
Author: Dave Chaffey
This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporar...  more »
ISBN-13: 9780273752011
ISBN-10: 0273752014
Publication Date: 7/13/2011
Pages: 656
Edition: 5th Revised edition
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Publisher: Ft Prenticehall
Book Type: Paperback
Members Wishing: 0
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