The E Myth Revisited Author:Michael E. Gerber Praise for Michael E. Gerber and The E-Myth — "Gerber loves to exhort people to develop powerful visions for their companies."--Fortune — "Without a doubt, the most important message for our company over the next decade."--The John Hancock Insurance Group — "Thanks to Gerber I have freed up over three hours a day, significantly increased my sales, ... more »more than doubled my bottom line, and been able to take my first vacation in four years."--Trish Lind,T. Lind Graphics, St. Paul, Minnesota.
In this first new and totally revised edition of the 150,000-copy underground bestseller, "The E-Myth", Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business--from entrepreneurial infancy through adolescent growing pains, to the mature enterpreneurial perspective, the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read "The E-Myth Revisited", you will be truly be able to grow your buisiness in a predictable and productive way.
Michael E. Gerber is the chairman of The E-Myth Academy, where he originated his own unique form of small business reengineering processes on behalf of his more than 15,000 small clients. His company is located in Santa Rosa, California.« less