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E-Shock : The New Rules--Internet Strategies for Retailers and Manufacturers
EShock The New RulesInternet Strategies for Retailers and Manufacturers Author:Michael de Kare-Silver Skyrocketing growth in online shopping has spurred a whole new set of survival rules for retailers and manufacturers. And while traditional bricks-and-mortar businesses will still exist in the e-commerce landscape, the rules of the game have changed. Should retailers abandon their stores and jump headfirst into e-commerce--or revitalize t... more »hem to withstand home-shopping temptations? Should manufacturers set up their own direct-to-consumer operations? Is there any way to compromise? E-SHOCK supplies the hard-hitting answers. Written by an international business strategist and Internet guru, this enlightening, practical book supplies: * An astute analysis of the far-reaching impact of the e-commerce revolution
* 30 essential survival rules for retailers and manufacturers
* The ES Test that pinpoints products and services best suited for online selling
* Guidelines for identifying the right strategy for a specific company
* Profiles of 8 innovative companies that have pioneered change
* Plus many more tools for preparing for the new challenges of the electronic age.« less