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The Economics and Financing of Media Companies (Business, Economics and Legal Studies, 1)
The Economics and Financing of Media Companies - Business, Economics and Legal Studies, 1
Author: Robert G. Picard
The Economics and Financing of Media Companies is the first book to broadly apply business concepts and analyses to the understanding of media firms and of the forces and issues affecting them. In a wide-ranging survey of various media companies, including their marketing and distribution systems, Picard discusses product life cycles, as well as...  more »
ISBN-13: 9780823221745
ISBN-10: 0823221741
Publication Date: 1/1/2002
Pages: 270
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Publisher: Fordham University Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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