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Effective Business Communications
Effective Business Communications
Author: Herta A. Murphy
The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this pap...  more »
ISBN-13: 9780070440944
ISBN-10: 0070440948
Publication Date: 12/1987
Pages: 729
Edition: 5Rev Ed
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Publisher: McGraw-Hill Education
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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