Effective Management for Marketing 199697 - CIM Student Workbook: Advanced Certificate Author:Mike Worsam, Angela Hatton Written for students studying for the CIM Advanced Certificate paper, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glo... more »ssary of terms.« less