Search - Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success

Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success
Effective Marketing Management Using Merchandising and Financial Strategies for Retail Success
Author: Andrea L. Weeks, Veronica Miller Mordaunt, Madelyn Perenchio
This text explores the application of a variety of financial and merchandising strategies for maximising access to markets.
ISBN-13: 9780870057434
ISBN-10: 087005743X
Publication Date: 6/10/1991
Pages: 288
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Publisher: Fairchild Pubns
Book Type: Paperback
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