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Effective Marketing A Skills and Activity-Based Approach - Effective Management Author: This text is part of a series of management-training texts allying student-centred learning to core business knowledge. Each text will be a complete resource for managers, trainers and students of business who are studying at NVQ levels 4 and 5. In each of the main functional areas of business, the books take a highly-developed activity-based ap... more »
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