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Effective Marketing: A Skills and Activity-Based Approach (Effective Management)
Effective Marketing A Skills and ActivityBased Approach - Effective Management
Author: Alan H. Anderson, Thelma Dobson
This text is part of a series of management-training texts allying student-centred learning to core business knowledge. Each text will be a complete resource for managers, trainers and students of business who are studying at NVQ levels 4 and 5. In each of the main functional areas of business, the books take a highly-developed activity-based ap...  more »
ISBN-13: 9780631191186
ISBN-10: 0631191186
Pages: 256
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Publisher: Blackwell Pub
Book Type: Paperback
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