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Electronic Commerce, Sixth Edition
Electronic Commerce Sixth Edition
Author: Gary P. Schneider
Electronic Commerce, Sixth Edition, by Gary Schneider, builds on the success of previous editions by detailing how the landscape of online commerce is changing and evolving. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas ...  more »
ISBN-13: 9780619217044
ISBN-10: 0619217049
Publication Date: 4/4/2005
Pages: 648
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Publisher: Course Technology
Book Type: Paperback
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