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Electronic Commerce: The Strategic Perspective
Electronic Commerce The Strategic Perspective
Author: Richard T Watson
OVERVIEW This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
ISBN-13: 9781616100292
ISBN-10: 161610029X
Publication Date: 9/24/2009
Pages: 115
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Publisher: Orange Grove Texts Plus
Book Type: Paperback
Members Wishing: 0
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