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Electronic Commerce: Strategies and Models for Business-to-Business Trading
Electronic Commerce Strategies and Models for BusinesstoBusiness Trading
Author: Paul Timmers
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering ...  more »
ISBN-13: 9780471498407
ISBN-10: 0471498408
Publication Date: 4/24/2001
Pages: 288
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Publisher: John Wiley Sons
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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