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The Elements of Content Strategy
The Elements of Content Strategy
Author: Erin Kissane
Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategis...  more »
ISBN: 348871
Publication Date: 3/29/2011
Pages: 79
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Publisher: A Book Apart
Book Type: Paperback
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