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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
The Elements of Copywriting The Essential Guide to Creating Copy That Gets the Results You Want
Author: Gary Blake, Robert W. Bly
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, b...  more »
ISBN-13: 9780028613383
ISBN-10: 0028613384
Publication Date: 9/15/1997
Pages: 176
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Publisher: Macmillan General Reference
Book Type: Hardcover
Other Versions: Paperback
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 reviewed The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want on + 3 more book reviews
A great guide for anyone in the PR/ad business


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