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The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz
The Elements of Influence The New Essential System for Managing Competition Reputation Brand and Buzz
Author: Alan Kelly
A revolutionary new business model to master the marketplace — Playmaking is the essential skill for advancing ideas, controlling market discussions, positioning products, and beating all the competitors. In The Elements of Influence, pioneering strategy expert Alan Kelly lays out his groundbreaking system, the Playmaker’s Standard....  more »
ISBN-13: 9780452288737
ISBN-10: 0452288738
Publication Date: 9/25/2007
Pages: 352
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Publisher: Plume
Book Type: Paperback
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