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Emarketing Excellence (Emarketing Essentials)
Emarketing Excellence - Emarketing Essentials
Author: PR Smith, Dave Chaffey
As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is: — * Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation. — * Practical - case studies from B2C, B2B, NfP, large and small organisations as practical. UK an...  more »
ISBN-13: 9780750663595
ISBN-10: 0750663596
Publication Date: 8/1/2005
Pages: 360
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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