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Emotion Marketing: The Hallmark Way of Winning Customers for Life
Emotion Marketing The Hallmark Way of Winning Customers for Life
Author: Scott Robinette, Vicki Lenz, Jr. Hall Don, Claire Brand, Don Hall Jr.
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its g...  more »
ISBN-13: 9780071364140
ISBN-10: 0071364145
Publication Date: 12/30/2000
Pages: 247
Edition: 1
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 1 rating
Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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