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Search - The End of Advertising as We Know It
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The End of Advertising as We Know It Author: The controversial marketing guru discusses the revolution in advertising strategy — "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business — In this follow-up to his bestselling book The End of Marketing As We Know It,... more »
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Genres:
- Business & Investing >> General
- Business & Investing >> Marketing & Sales >> Advertising
- Business & Investing >> Marketing & Sales >> Marketing >> General