Book Reviews of The End of Fashion : How Marketing Changed the Clothing Business Forever

The End of Fashion : How Marketing Changed the Clothing Business Forever
The End of Fashion How Marketing Changed the Clothing Business Forever
Author: Teri Agins
ISBN-13: 9780060958206
ISBN-10: 0060958200
Pages: 352
Rating:
  • Currently 4.1/5 Stars.
 5

4.1 stars, based on 5 ratings
Publisher: Perennial Currents
Book Type: Paperback
Reviews: Amazon | Write a Review

2 Book Reviews submitted by our Members...sorted by voted most helpful

reviewed The End of Fashion : How Marketing Changed the Clothing Business Forever on + 404 more book reviews
Helpful Score: 1
Wall Street Journal contributor Teri Agins spotlights the downfall of haute couture and the rise of American mass marketing of fashion. The fall of Ungaro, Gucci, Armani,, and the struggles and rise of the LVMH, the GAP, Ralph Lauren, and Wal-mart are brought to life. Very interesting look into the world of the current clothing industry.
reviewed The End of Fashion : How Marketing Changed the Clothing Business Forever on + 11 more book reviews
This is a great book to help anyone understand the retail landscape of fashion, both high-end and mass market.