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The Engaged Customer: Using the New Rules of Internet Direct Marketing to Create Profitable Customer Relationships
The Engaged Customer Using the New Rules of Internet Direct Marketing to Create Profitable Customer Relationships
Author: Hans Peter Brondmo
In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers?The answers to these questions can be found in The Eng@ged Customer, written by Hans Peter Brondmo, one of the Interne...  more »
ISBN-13: 9780066620794
ISBN-10: 0066620791
Publication Date: 7/2002
Pages: 288
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Publisher: Collins
Book Type: Paperback
Other Versions: Hardcover
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