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Entrepreneurial Marketing : Real Stories and Survival Strategies
Entrepreneurial Marketing Real Stories and Survival Strategies
Author: Bruce Buskirk, Molly Lavik
Entrepreneurial Marketing: Real Stories and Survival Strategies features success stories and lessons learned from eight famous founders. Each Module begins by chronicling the development of the driving philosophies of key successful individuals such as Paul Orfalea, Founder of Kinko's, Inc. and Anita Roddick OBE, Non-Executive Director and Found...  more »
ISBN-13: 9780324158632
ISBN-10: 0324158637
Publication Date: 4/18/2003
Pages: 288
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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