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Essentials of Contemporary Advertising
Essentials of Contemporary Advertising
Author: William Arens
"Essentials of Contemporary Advertising, 2/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This...  more »
ISBN-13: 9780073404882
ISBN-10: 0073404888
Publication Date: 9/15/2010
Pages: 608
Edition: 3
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Publisher: Irwin/McGraw-Hill
Book Type: Paperback
Members Wishing: 0
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