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Essentials of Corporate Communication
Essentials of Corporate Communication
Author: Cees Van Riel
Providing a toolbox for understanding and implementing corporate communication, Essentials of Corporate Communication is a lively and engaging new text on this topical area of study. Helping readers not only to understand but also to apply the most important theoretical notions on identity, identification, reputation, and corporate brandi...  more »
ISBN-13: 9780415328258
ISBN-10: 041532825X
Publication Date: 9/30/2007
Pages: 320
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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