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Essentials of Marketing Communications (3rd Edition)
Essentials of Marketing Communications - 3rd Edition
Author: Jim Blythe
This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students of marketing. This Value Pack includes student access to a dynamic Onlin...  more »
ISBN-13: 9780273702054
ISBN-10: 027370205X
Publication Date: 6/1/2006
Pages: 352
Edition: 3
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Publisher: Prentice Hall
Book Type: Paperback
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