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Essentials of Marketing Research
Essentials of Marketing Research
Author: Jr.,Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing researc...  more »
ISBN-13: 9780073404820
ISBN-10: 0073404829
Publication Date: 11/25/2009
Pages: 416
Edition: 2
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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