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Essentials of Marketing
Essentials of Marketing
Author: Lamb, Hair, McDaniel
This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively w...  more »
ISBN-13: 9780324159530
ISBN-10: 0324159536
Publication Date: 6/15/2002
Pages: 608
Edition: 3rd
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Publisher: South-Western Pub
Book Type: Paperback
Members Wishing: 0
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