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Essentials of Mass Communication Theory
Essentials of Mass Communication Theory
Author: Arthur Asa Berger
"Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal. . . . Essential for all undergraduate collections in mass...  more »
ISBN-13: 9780803973565
ISBN-10: 080397356X
Publication Date: 7/5/1995
Pages: 224
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Publisher: SAGE Publications
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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