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Essentials of Services Marketing (Dryden Press Series in Marketing)
Essentials of Services Marketing - Dryden Press Series in Marketing
Author: K. Douglas Hoffman, John E.G. Bateson, John Bateson
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing em...  more »
ISBN-13: 9780030152177
ISBN-10: 0030152178
Publication Date: 11/1997
Pages: 576
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Publisher: Dryden Press
Book Type: Hardcover
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