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Essentials of Services Marketing (2nd Edition)
Essentials of Services Marketing - 2nd Edition
Author: Jochen Wirtz, Patricia Chew, Christopher Lovelock
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visual...  more »
ISBN-13: 9789810686185
ISBN-10: 9810686188
Publication Date: 10/18/2012
Pages: 679
Edition: 2nd
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Publisher: Pearson Education
Book Type: Paperback
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