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Ethical and Social Marketing in Asia
Ethical and Social Marketing in Asia
Author: Bang Nguyen, Chris Rowley
There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia...  more »
ISBN-13: 9780081000977
ISBN-10: 0081000979
Publication Date: 3/5/2015
Pages: 342
Edition: 1
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Publisher: Chandos Publishing
Book Type: Hardcover
Members Wishing: 0
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