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Evaluating Public Relations
Evaluating Public Relations
Author: Tom Watson, Paul Noble
The evaluation of pubic relations activity is ranked very highly among PR practitioners worldwide. Both consultancy and in-house practitioners are seeking greater evidence of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods. This fully revised second edition of Evaluating Public Relatio...  more »
ISBN-13: 9788175543850
ISBN-10: 817554385X
Publication Date: 11/6/2012
Pages: 256
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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