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Events Management
Events Management
Author: Glenn A. J. Bowdin, Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell
'Events Management' provides an introduction to the principles and practices associated with planning, managing and staging special events. It looks at the concepts involved with event planning such as management, stage and logistic management, marketing and promotion, event evaluation and reporting.
ISBN-13: 9780750665339
ISBN-10: 0750665335
Publication Date: 3/15/2006
Pages: 510
Edition: 2nd

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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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