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The Executive Guide to Strategic Planning (Jossey Bass Business and Management Series)
The Executive Guide to Strategic Planning - Jossey Bass Business and Management Series Author:Patrick J. Below, George L. Morrisey, Betty L. Acomb Offers a comprehensive approach to strategic planning: how to formulate strategic plans that will develop the company's strengths, be responsive to changing business conditions, and chart a productive and profitable company future. Provides numerous charts, worksheets, and other resources.