Tell a friend about this book...
Friend's Email:
Subject: I have found a book that I think you would enjoy
Member $avings: $30,789,939.59
|
Books Available: 5,063,882
|
Members Online: 1,490
Your Source for Swapping & Buying Books Online!
How To Swap Books
Sign Up
Search 
Kiosk
All Books
PBS Market (New Books)
Book Browser
Advanced Search
Books Posted Today
Member Book Reviews
Award Winning Books
NYT Best Sellers
Most Traveled Copies
Club Wish List
Login
Community
Member Directory
Discussion Forums
Book Lists
Blog
Donations
Live Chat (1)
Box-O-Books
Maps
The Eclectic Pen
Fun Stuff
Top 100
Pulse of PBS
Spread The Word
Photo Gallery
Recipes
Club Tag Cloud
Member Testimonials
Help Center
Kiosk
Need Help?
Search - Expanding the Playing Field: Case A: Nike's World Shoe Project
|
|
Expanding the Playing Field Case A Nike's World Shoe Project Author: In 1998, Nike began the development of the World Shoe Project, a footwear line designed exclusively for emerging markets in Asia, Africa, and Latin America. This case documents Nike's attempt to enter the footwear market in China, as led by Tom Hartge, Director of Emerging Market Footwear. It provides students a view of the many strategic and in... more »
|
Genres:
- --