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FAQs on Marketing: Answered by the Guru of Marketing
FAQs on Marketing Answered by the Guru of Marketing
Author: Philip Kotler
About the Book: What is the mission of marketing? What do marketing managers need to be successful? What marketing strategies work best today? What is the best way to segment a market? How do you build a brand? What impact will the Internet have on marketing? How can you measure marketing accurately? These are just a few of the crucial quest...  more »
ISBN-13: 9789812618054
ISBN-10: 9812618058
Publication Date: 6/30/2005
Pages: 192
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Publisher: Marshall Cavendish Business
Book Type: Hardcover
Members Wishing: 0
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