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FROM BRICKS TO CLICKS - 5 STEPS TO CREATING A DURABLE ONLINE BRAND
FROM BRICKS TO CLICKS - 5 STEPS TO CREATING A DURABLE ONLINE BRAND
Author: SERGE TIMACHEFF & DOUGLAS RAND
focuses on the challenge extending a solid offline brand to the web and shows you how to both secure the attention of your target audience and provide them with instant brand recognition and value -- from the moment they enter your website.
ISBN: 236389
Pages: 303
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Publisher: MCGRAW-HILL
Book Type: Hardcover
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