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Facing up to Management Faddism A New Look at an Old Force Author: Organizations pour billions of dollars into programs that in the end prove to be nothing but fads--short lived "enthusiasms" with little purpose other than to make those who initiate and promote them rich. Brindle and Stearns take a look at these vogues and fashions, and find that over a history of at least a century, there is continuity to, and... more »
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