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Search - The Fall of Advertising and the Rise of PR
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The Fall of Advertising and the Rise of PR Author: Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the B... more »
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A humorous take on the subject. I found this to be an amusing and to some extent eye opening read. I have not looked at advertising the same way since and I have hung onto this book for quite a few years. It's nerd-tastic!
Genres:
- Business & Investing >> General
- Business & Investing >> Marketing & Sales >> Advertising
- Business & Investing >> Marketing & Sales >> Marketing >> Industrial
- Business & Investing >> Marketing & Sales >> Public Relations