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From Fargo to the World of Brands: My Story So Far
From Fargo to the World of Brands My Story So Far
Author: David A. Aaker
David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands?with stops in marketing models, market research, advertising management, emotional advertising, and business st...  more »
ISBN-13: 9781587364945
ISBN-10: 1587364948
Publication Date: 11/30/2005
Pages: 408
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Publisher: Iceni Books
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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