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Financial Services Direct Marketing (The John Fraser-Robinson direct marketing series)
Financial Services Direct Marketing - The John Fraser-Robinson direct marketing series
Author: Tony Martin
Combining various facets of direct marketing, this book examines the products and marketing techniques, and provides statistical analyses organized by market sector. Advice is given on developing product lines, creating marketing and advertising solutions, as well as maintaining a successful project.
ISBN-13: 9780077073855
ISBN-10: 0077073851
Publication Date: 6/1/1991
Pages: 334
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Publisher: McGraw-Hill Publishing Co.
Book Type: Hardcover
Members Wishing: 0
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