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Search - Focus : The Future of Your Company Depends on It
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Focus The Future of Your Company Depends on It Author: How can IBM have $65 billion in revenues and still lose money? Although PepsiCo has nearly twice the sales and assets of Coca-Cola, Coke's stock is worth more than twice as much. Again and again, the financial pages report similar stories. In plain and effective language, internationally known marketing expert and bestselling author Al Ries ... more »
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Genres:
- Business & Investing >> General
- Business & Investing >> Management & Leadership >> Leadership
- Business & Investing >> Management & Leadership >> Management
- Business & Investing >> Marketing & Sales >> Marketing >> General
- Business & Investing >> Marketing & Sales >> Marketing >> Research
- Business & Investing >> Small Business & Entrepreneurship >> Entrepreneurship