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Food Marketing Management: An International Perspective
Food Marketing Management An International Perspective
Author: David J. Schaffner, William R. Schroder, Mary D. Earle
This is appropriate for a first course in agricultural marketing. It has a managerial orientation in terms of branded products, industrial marketing, and commodity marketing. International examples are used to provide a truly global perspective to the food system. A driving philosophy for success in the food system is Total Quality Management, w...  more »
ISBN-13: 9780070572065
ISBN-10: 0070572062
Publication Date: 7/25/1997
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Publisher: Mcgraw-Hill College
Book Type: Textbook Binding
Members Wishing: 0
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