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A Framework for Marketing Management
A Framework for Marketing Management
Author: Philip Kotler
A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers wi...  more »
ISBN-13: 9780130185259
ISBN-10: 0130185256
Publication Date: 7/19/2000
Pages: 382
Edition: 1st
Rating:
  • Currently 4/5 Stars.
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4 stars, based on 1 rating
Publisher: Prentice Hall Business Publishing
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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