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A Functional Analysis of Political Television Advertisements
A Functional Analysis of Political Television Advertisements
Author: William L. Benoit
A Functional Analysis of Political Television Advertisements examines theory and research on political television advertisements. After reviewing the literature, the book explains the Functional Theory of Political Campaign Discourse, which is used to understand the nature or content of TV spots in election campaigns. It begins by looking at Ame...  more »
ISBN-13: 9780739188989
ISBN-10: 0739188984
Publication Date: 4/16/2014
Pages: 272
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Publisher: Lexington Books
Book Type: Hardcover
Members Wishing: 0
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