Fundamentals of Marketing Author:Ken Miller, Roger L. Layton, Michael J. Etzel, Bruce J. Walker, William J. Stanton The new "Fundamentals of Marketing" package offers complete text and digital solutions to provide the flexibility you want - at a price your students can afford. "Fundamentals" provides the grounding students need to succeed in a marketplace of changing technologies and global business relationships. Every chapter has been updated and critically... more » revised, with expanded coverage of electronic marketing, international marketing, relationship marketing, business-to-business marketing, green marketing, direct marketing, services, ethics, and quality management. Importantly, Miller and Layton make students aware of the larger marketing environment with experiential exercises, and discussion questions. It contains case studies that feature real people and real businesses.« less