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Fundamentals of Marketing
Fundamentals of Marketing
Author: Ken Miller, Roger L. Layton, Michael J. Etzel, Bruce J. Walker, William J. Stanton
The new "Fundamentals of Marketing" package offers complete text and digital solutions to provide the flexibility you want - at a price your students can afford. "Fundamentals" provides the grounding students need to succeed in a marketplace of changing technologies and global business relationships. Every chapter has been updated and critically...  more »
ISBN-13: 9780074714362
ISBN-10: 0074714368
Publication Date: 1/1/2000
Pages: 873
Edition: 4th
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Publisher: McGraw Hill Higher Education
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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