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The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
The Future of Advertising New Media New Clients New Consumers in the PostTelevision Age
Author: Joe Cappo
Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new Advertising Age series represents an exciting partnership that will--like the magazine itself--provide professionals with vital and usable information that is lively, informative, and indispensable. ...  more »
ISBN-13: 9780071403153
ISBN-10: 0071403159
Publication Date: 5/27/2003
Pages: 260
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Publisher: McGraw-Hill
Book Type: Hardcover
Other Versions: Paperback
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