The Future Ain't What It Used To Be Author:Mary Meehan, Larry Samuel, Vickie Abrahamson "Iconoculture knows what's hot," says Harvey Mackay. So it's not surprising that organizations ranging from Saatchi & Saatchi to Coca-Cola to The Rockport Company have turned to this three-person consulting firm, for their combined half-century of marketing experience as well as their up-to-the-minute knowledge of today's trends. This guide, as ... more »lively as it is informative, introduces readers to such phenomena as "beehives," "technomorphing," and "soul searching" - and shows businesspeople, entrepreneurs, and ordinary folk how to surf the culture waves ... and respond to change with smart, profitable strategies.« less