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Search - Future Marketing : Targeting Seniors, Boomers, and Generations X and Y

Future Marketing : Targeting Seniors, Boomers, and Generations X and Y
Future Marketing Targeting Seniors Boomers and Generations X and Y
Author: Joe Marconi
Future Marketing reveals the most important marketing trend for the new millennium: targeting specific generational segments through media most acceptable to each of those segments. Customization is the name of the game. This book explores this convergence of consumer information with powerful new marketing tools and reveals what marketer...  more »
ISBN-13: 9780658001383
ISBN-10: 0658001388
Publication Date: 9/1/2000
Pages: 244
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Members Wishing: 0
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