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General Managers in Action
General Managers in Action
Author: Francis Joseph Aguilar
Intended as a casebook for advanced management courses in MBA programs and executive education, this volume consists of eighteen classic case studies from a variety of international businesses--including General Electric, Gold Star, Johnson and Johnson, British Petroleum Company, and the Monsanto Company--that illuminate the major decisions of b...  more »
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ISBN-13: 9780195040838
ISBN-10: 019504083X
Publication Date: 12/31/1987
Pages: 512
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Publisher: Oxford University Press, USA
Book Type: Hardcover
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