I don't think I've ever given a book 5 stars before this one. Let me just say this simply and emphatically, if you own a business you MUST read and use this book. This book is worth 100 times its weight in Gold and then some. But be prepared to do whatever it takes to be a success. If you don't have that attitude you're finished anyway.
From the Library Journal - The Edwardses (with Douglas) have done it again! Following the success of their classic Working from the Home ( LJ 3/15/85), the noted home office experts here address the issue of how small businesses can attract customers. While other current titles on small and home-based businesses include chapters on marketing, advertising, public relations, direct mail, and sales promotion for the small and/or home-based business entrepreneur, none do it so well or so comprehensively as these authors. They offer tips on networking, media kits, news releases, radio and TV advertising, and other topics. This well-researched and well-written guide is essential for any library that needs small and/or home-based business books.
This is a great book for anyone wanting to start a business of any type. The focus is on marketing. It discusses the different types of marketing, advertising, word of mouth promotions, strategies to get yourself off the ground. This is especially good for those who are thinking of starting a home based business, freelancing,consulting, contractors or agents.