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Global Business Game: A Simulation in Strategic Management and International Business
Global Business Game A Simulation in Strategic Management and International Business
Author: Joseph Wolfe
Based on the hotly contested television industry, the Global Business Game is an adventure in strategic management and international business. Students take over management of a television manufacturer that is now under attack from many competitors and confronting consumer demands for higher quality levels and features. They must make marketin...  more »
ISBN-13: 9780324003741
ISBN-10: 0324003749
Publication Date: 12/23/1999
Pages: 191
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Publisher: South-Western Educational Publishing
Book Type: Paperback
Members Wishing: 0
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